How internal communication generates true value

…and how internal communicators can use that value to bridge to the boardroom


In a series of round table discussions in the UK and Denmark, influential internal communicators from large international organizations offered their ideas and considerations on the value and role of internal communication to international businesses today.

This booklet summarizes what we learned, distilled into four macro influencers, three value generators and five enablers. Great reading for anyone working with internal communication.

Download this 28-page publication in .pdf form for free.

About Ignite

Ignite is a strategic collaboration between two leading internal communication agencies. Together, we push the boundaries of internal communication.

We are leading internal communication agencies in our local markets – already advising some of the world’s most successful corporations on employee communication, engagement and change.

Between us we have reached hundred thousands of employees, trained communicators, counseled executives and implemented complex global campaigns and initiatives.

Our ambition is to develop new insights, tools and techniques within internal communication.


Why Ignite?

Ignite is a unique international alliance of two leading employee communication and engagement agencies.

Launched to provide multinational clients with the right combination of deep specialization, world-class expertise, local knowhow and on-the-ground talent, Ignite delivers joined-up thinking and a genuinely scalable approach to employee communication, engagement and change across multiple geographies.


What we do

We engage employees worldwide with state-of-the-art internal communications

Our alliance provides a complete end-to-end internal communication service, spanning research, creative, consultancy, learning and development and resourcing.

  • We offer unique expertise in the design, development and deployment of global employee communication, engagement and change programs.
  • We deliver strategic advice and tactical deployment support with a deep understanding of what works, and what doesn’t work, locally. Cultural sensitivity guaranteed.
  • We conduct internal communication audits and stakeholder analysis anywhere in the world.
  • We grow and develop your team, leaders and line managers, wherever they happen to be based – and whatever their language.
  • We provide creative services from talented designers, film and digital specialists who live and breathe employee communication.

We also involve our clients and networks in helping us develop new insights into the future of internal communication via the Ignite Alliance Think Tank.



Ignite members have worked with many corporations you already know, such as...



London, UK
Gatehouse helps organisations communicate better, realising their goals, embedding their strategies and bringing their values to life. We work with leaders, managers and communicators to provide clearer direction, make management more meaningful and win employee support for change.


Copenhagen, DK
Open is a leading internal communication agency in Copenhagen. We combine strategic and creative communication, based on the belief that active involvement is key to engaging employees. We work closely with our clients to understand their needs and corporate culture, and we put their employees at the center of everything we do.


Take the first step.

Get in touch!

Ignite was founded to enable deeply specialized internal communication agencies to join forces in order to deliver high quality client work and share insights on IC across the major markets worldwide.

If you run an agency and you want to find out more about our alliance, email us at